A Busy Time On and Off the Track
April 29, 2014 (IRVINE, Calif.) Mazda and Motorsports are synonymous. Mazda doesnt just race. Mazda uses racing to help develop better products and to support the grassroots motorsports enthusiasts for whom driving is a daily highlight, and a track day is the ultimate vacation experience. Mazda Motorsports operates from a bottom-up philosophy where 9,000 of its racing customers buy over $8-million in Mazda parts each year. Mazda rewards them by paying prize money, the ultimate pay-for-performance in racing.
Mazda Motorsports is not a story. Mazda Motorsports is a wide variety of stories that cover the latest in automotive technology, business, along with amazing, often inspiring, people stories.
RACE WHAT YOU SELL — Mazda is using their latest SKYACTIV Technology to power a Mazda Prototype in the TUDOR United SportsCar Championship. Mazda has the smallest displacement engine in the class, a true David and Goliath story. The next chapter for this story is May 2-4, at Mazda Raceway. Race what you sell translates into improved Quality, Durability, and Reliability (aka QDR). Over the years, Mazda has made direct improvements in street cars from lessons learned on the track.
RACE GREEN The fuel in the Mazda SKYACTIV Prototype is a RENEWABLE, SYNTHETIC DIESEL (not a bio-diesel). The fuel is produced by Dynamic Fuels from waste food products and is approved for use by the U.S. Military. Mazda is the only race team in the world using this fuel.
INSPIRING THE NEXT GENERATION OF ENGINEERS AND SCIENTISTS Earlier this year Mazda introduced a new national educational outreach program designed to encourage the nations middle and high school students to consider studies in Science, Technology, Engineering and Mathematics (STEM). Called Racing Accelerates Creative Education (R.A.C.E.), the program is visiting schools near each of the 2014 TUDOR Championship events. The curriculum of this turn-key, interactive learning forum is designed to provide stimulating, real-world examples of why it is important to know science and math. Mazda utilizes their racecar, race drivers and race engineers in the interactive presentation. Prior to the May 2-4 races at Mazda Raceway, the Mazda team will making two more STEM presentations:
Monterey Monterey High School Tuesday, April 29th
San Jose San Jose Tech Museum of Innovation Wednesday, April 30th
THE MOST POPULAR RACE CAR AT ANY GIVEN ROAD COURSE Celebrating its 25th anniversary this year, the Mazda MX-5 Miata is the all-time best selling two-seat roadster with sales of over 900,000 units. With thousands of used MX-5s for sale at affordable prices, the MX-5 has become the most road-raced car in America. Mazda Motorsports has sold over 2,500 Spec Miata racing kits.
OPERATING MOTORSPORTS AS A BUSINESS Its easy to hire a professional team to race your products just pay them. Getting people to spend money BUYING cars and parts requires a completely different approach. The products must be great capable of winning. And there must be great customer service. Mazda Motorsports has a full-time staff of motorsports parts and technical professionals who assist club racers in buying the right parts, and with guidance on vehicle set-up. This is racers supporting racers. The result is Mazda North American Operations has sold over $75,000,000 in parts since 1991.
DEVELOPING THE MOTORSPORT HALL OF FAME OF 2064 Racing is where sport, technology and commerce come together. Many young drivers succeed at one level of the sport but often, because of a lack of financial resources, struggle to move up. Thanks to the MAZDASPEED Motorsports Driver Development Ladder, the Mazda Road to Indy, and the Mazda SportsCar Racing Academy, over three dozen racers have been promoted to the next level with Mazda scholarship money. Mazda is developing the next generation of road-racing superstars. In 2013, 10 of the 33 racers in the Indy 500 had Mazda on their racing resume.
IF IT TURNS LEFT AND RIGHT, THERE IS LIKELY A MAZDA IN THE RACE The list of professional series where you can find Mazda cars or Mazda-powered cars competing includes:
- TUDOR United SportsCar Championship (Prototype Class)
- Continental Tire SportsCar Challenge (Street Tuner)
- Pirelli World Challenge (Touring Car, Touring Car A, Touring Car B)
- Mazda MX-5 Cup Presented by BFGoodrich® Tires
- Skip Barber MAZDASPEED Pro Challenge
- Cooper Tires Prototype Lights Powered by Mazda
- Cooper Tires USF2000 Championship Powered by Mazda
- Pro Mazda Championship Presented by Cooper Tires
- Atlantic Championship Series
This is in addition to the dozen plus club racing classes in the Sports Car Club of America (SCCA) and National Auto Sport Association (NASA) where Mazda cars and engines compete.
ICONIC MAZDA RACEWAY Mazda North American Operations doesnt have a company picnic. They have a company track day. Thats the type of people who work at Mazda. Throughout the 1970s and 80s, Laguna Seca was a favorite track of Mazda racers and fans. At the end of the millennium, as the raceway was entering its fifth decade as one of Americas premier sports car circuits, Mazda entered into a naming rights agreement with the Sports Car Racing Association of Monterey Peninsula (SCRAMP), operators of the track, which is a Monterey County recreational area, and made a substantial investment to bring the track up to 21st century standards. The track has been Mazda Raceway Laguna Seca since the year 2000. The 2014 schedule is as follows:
- May 2-4 Continental Tire Monterey Grand Prix Powered By Mazda
- May 16-18 Ferrari Challenge
- July 11-13 ENI FIM Superbike World Championship
- Aug. 8-10 Monterey Motorsports Pre-Reunion
- Aug. 15-17 Rolex Monterey Motorsports Reunion
- Oct. 10-12 SCCA National Championship Runoffs
SAVING LIVES OFF THE TRACK Mazda Motorsports is promoting awareness of the dangers of distracted driving, and formed a strategic partnership with Project Yellow Light in 2012. With hundreds of teenage race drivers Mazda is uniquely positioned to have teenage racers take this message to their peer group. Mazda funded Project Yellow Light Scholarships are being awarded to high school and college students who produce the best public service videos. The 2014 scholarship winners will be announced in early May. Details can be found at
http://www.projectyellowlight.com/
RACE TO THE SHELTER Since 2007 Mazda has worked with multiple animal welfare organizations to actively promote shelter animal adoptions using Mazda racecars as billboards. The company has also helped raise money for shelters. Mazda has multiple activities planned with the SPCA for Monterey County in 2014 starting this Thursday, May 1st, with a MX-5 Cup racer visit to the shelter.
THE UNITED NATIONS OF RACING Racing is a global sport and the top U.S. series attracts talented racers from around the world. At the first races of 2014, over two dozen racers from beyond the U.S. borders chose to come to America and race with Mazda power. Racers from Canada, Mexico, Brazil, France, Italy, Norway, Colombia, the Philippines, Argentina, the Netherlands, the United Kingdom, and Jamaica are represented on the grid between multiple Mazda series.
CALIFORNIA CONNECTIONS Racers with California connections competing at Mazda Raceway this weekend include:
- Joel Miller, Born in Hesperia, California, Graduated from UC Riverside. Driving the #07 Mazda SKYACTIV-D Prototype in the TUDOR United SportsCar Championship
- Kenton Koch, Lifetime resident of Glendora, California. Driving the #12 ALARA Racing Mazda MX-5 in the Mazda MX-5 Cup Presented by BFGoodrich.
- Joey Bickers, Lives in Moorpark, California. Driving the #29 CJ Wilson Racing Mazda MX-5 in the Mazda MX-5 Cup Presented by BFGoodrich.
- Drake Kemper Lives in Toluca Lake. Driving the #99 Skip Barber Racing School Mazda MX-5 in the Mazda MX-5 Cup Presented by BFGoodrich
- Steve Bottom Lives in Newport Beach. Driving the #44 Steve Bottom Racing MX-5 in the Mazda MX-5 Cup Presented by BFGoodrich
AFFORDABLE AND FUN SHOWROOM STOCK The Mazda2 is a B-segment car. Horsepower snobs may not think much of a 100 hp econobox, until they drive a great one that is set up for the track. The fun factor of the car amazes everyone who gets it onto the track. A DIY racer can buy a used Mazda2, add a MAZDASPEED B-Spec kit plus safety equipment and be ready to race for under $15,000.
RACING AT HOME MAZDA SUPPORTS iRACING PROGRAM Announced earlier this year, iRacing competitors competing in the 2014 iRacing MX-5 Cup season beginning April 29th will be eligible to compete in the annual Mazda Club Racing Shootout held each fall. The shootout winner earns a Mazda Motorsports scholarship for the following year’s Mazda MX-5 Cup Presented by BFGoodrich® Tires. Complete details are posted at
9,000+ RACERS, 9,000+ STORIES You cannot stereotype a racer. Mazda has racers from all walks of life. People who race Mazdas are contractors, lawyers, doctors, engineers, students, retirees, and many more. We have racers too young to have a license for the street, and some who are AARP members. Mazda racers are in 44 of the 50 states. Pretty impressive when you realize that only 37 states have road-racing tracks.
MEET A FEW MAZDA RACERS Among those 9,000 stories, we have recently been inspired by:
- Liam Dwyer A U.S. Marine who lost his leg in combat. Liam will begin his professional racing career with Mazda at the May 3rd Continental Tire SportsCar Challenge Race at Mazda Raceway.
- C.J. Wilson Mazda racer, Mazda team owner, Mazda dealer, who spends most of the year as a starting pitcher for the Los Angeles Angels of Anaheim. C.J. is developing his own farm team with an eye on becoming a full-time racer after his baseball career wraps up.
- Natalie Feneroli An 18-year-old high school student racing in the NASA Spec Miata Teen Challenge.
- The Prather Family Kent and Jesse Prather are father and son. Both have won SCCA Championships in Mazda MX-5s. They have one particular MX-5 that has won five championships, in three classes, after it completed 180,000 miles on the road. Jesse built the Mazda motors for over 20 of the cars that competed in the 2013 SCCA Runoffs.
- Patrick Gallagher, Dalton Kellett, and Kenton Koch All balancing a full race schedule with a full schedule of university engineering classes.
- Julia Ballario, Michele Bumgarner, and Vicky Piria – While Indycar may not have any women racing full-time in 2014, the Pro Mazda Championship, a part of the Mazda Road to Indy, has three competing this season.
- Michael Johnson Seeking to be the first driver to win the Indy 500 racing with hand controls.
- We have many many more compelling stories.
About Mazda, Mazda Motorsports, and MAZDASPEED
Mazda is a leading player in all aspects of sports car racing with an emphasis on endurance road racing. Mazda is the number-one brand for road-racers across North America among both club racers and professionals. Thousands of Mazda-powered grassroots racers compete in various classes with the SCCA and NASA highlighted by Spec Miata, the worlds largest spec class with over 2,500 cars built. Via the Mazda SportsCar Racing Academy, Mazda supports racers at all levels of the sport from club racing up to the TUDOR United SportsCar Championship where it races with production SKYACTIV Technology.
Mazda remains the only Asian car company to score an overall win at the 24 Hours of Le Mans (1991). Mazda has had a naming rights agreement at Mazda Raceway Laguna Seca since 2000.
Mazda Motorsports is managed by Mazda North American Operations (MNAO). MNAO is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.Operations in Mexico are managed by MazdaMotor de Mexico in MexicoCity.
Consumer information can be found at
www.mazdausa.com, with press information at www.mazdausamedia.com. Racers and fans can follow the action on Facebook (Mazda Motorsport), Twitter (@mazdaracing), Instagram (MazdaMotorsport) and www.mazdamotorsports.com ∞